Tilla Theus Summit

Posted by admin at October 18, 2017

Category: News

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“New Summit restaurant at 2653 meters on the Weisshorn: ‘360 delight’ and ‘Vision in a new dimension’ Rohrbach / Arosa (mh) as new landmark of Arosa” celebrated it’s big among locals and tourists the press and the admiration: the new Summit restaurant on the white Horn was recently officially handed over its purpose. “” The ADVERMA advertising & Marketing GmbH (www.adverma.de) designed to do so on behalf of Arosa Bergbahnen AG (www.arosabergbahnen.com) the opening campaign with two key messages: 360 delight “and vision in a new dimension”. No exaggeration, because the guests of the Summit restaurant due to the exposed location at 2653 meters and through the demos Cape window really expect a unique circular view of 400 peaks of the Alps. And also the other key figures of the new building to impress: construction cost about 11 million Swiss francs, seats 220. With its modern architecture in the form of a hexagon (Hexagon) and the shingled outer shell that fits “a spectacular building harmoniously in the mountain and rocks look, is part of the rock”, like the Bundner architect Tilla Theus puts it. The opening was a big event not only for the popular Swiss holiday and recreation paradise in a high Valley around 1800 metres above sea level. She found also in the canton of Graubunden, and even beyond a strong echo in public.

In cooperation with ADVERMA, a resident in the metropolitan area of Munich and Ingolstadt and among others specialized in the tourism industry Agency for brand communication, the opening was accompanied by a bunch of marketing activities and advertising. That began at the facilities of the restaurants with menu, packaging for pastries, cakes and chocolates from Europe’s highest bakery and-konditorei, as well as Polo shirts for the team. Our agency also crafted an ad campaign, as well as the invitations and the sweepstakes entry card to the official opening.

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