Seminar: Employer Branding

Recommended seminar about employer branding, employee retention and employment branding specialist and lack of leadership is noticeable for more and more companies. In labour markets, the number of the available service providers decreases steadily. It applies to attract the key target groups for the company, to motivate and to bind in the long term. Employer branding acts as employee retention inwards and as employer attractiveness to the outside. The participants learn proven employer branding concepts in this hands-on, two-day seminar. Learn how they establish effective measures and how they optimize processes for employee retention and employment branding. What concrete measures to improve retention and motivation of your employees take the participants participants of the seminar “Employer Branding” learn and know to increase your attractiveness as an employer. You know whether and, if necessary, what deficits in their company exist and develop meaningful measures.

The participants know more Possibilities for implementation in your company under consideration of cost and profitability aspects. You benefit from the targeted Exchange with experts and colleagues. In addition the participants useful checklists and work tools that can be adapted individually and specifically receive. Content of the seminar “Employer Branding” the seminar promises an exciting methods mix of input presentation by the experts, review of practical cases of participants, individual and group work, and checklists. There is enough space for the exchange of experience with the speakers and peers. The content of the seminar “Employer Branding” in summary: Approaches to the retention of significant structural and cultural measures individualized employment branding employer branding adequate leadership functions follow low/high employee retention a typical business situation participants optimize the own concepts of experience exchange and transfer. The Officer for employer branding Gunther Wolf, Diplom-okonom, psychologist. Managing Consultant, coach, Interim Manager and coach.

Areas of practice include corporate management, leadership, strategy development, organizational changes, employee retention and corporate incentive systems. Technical writer. The seminar “Employer Branding” is offered as a one-day in-house seminar or in-house workshop in your company. In this case the contracting authority decides about the appointment, the content and whether the agenda of events to maintain essentially is or whether the event on specific operational requirements should be aligned. Sign up for “Employer Branding” the seminar is aimed at decision makers and designers from personnel management and corporate governance, who want to develop effective measures to employer branding, employee retention and employer attractiveness and implement. For the two-day seminar “Employer Branding” to include several appointments in Frankfurt, Munich and Cologne. All participants will receive a participant certificate. Links: – the seminar description “Employer Branding”: seminar-training.io-business.de/seminar-employer-branding/ – contact to the competence center employee binding: mitarbeiterbindung.info / competence center representative binding a project of I.O. BUSINESS consulting and training

Contextual Advertising

Today, almost every self-respecting organization has its own page on the Internet. Creating a Web site plays a major role in raising revenue through its subsequent promotion. To do this, there are many ways which can make your life visited, and therefore profitable. One of the most effective tools for promotion and advancement of the page, of course, is advertising. The most important thing to consider – is that Internet advertising, though is an excellent way to promote your site, must necessarily be accurately directed at a specific target audience. Contextual advertising involves just such a purpose. The main advantage of contextual advertising is that it acts only on the audience to which it may be necessary.

In this case, it does not irritate the disinterested consumers and does not look obtrusive. Due to its efficiency, such advertising and has become the most effective way to advertise online. There are two types of Internet advertising – search and thematic. Theme is placed on web pages with similar themes, Search also displays contextual advertising in search engines for some user query. Highly effective search engine promotion site as it is known that about 80% of visitors come to any Page through them. Website promotion in search engines – is another important tool in increasing the efficiency and site traffic. Thanks to this tool will be a resource in the top ten at the request of the search engines. It increases attendance, and, respectively, and the popularity of the resource.

Proper website promotion includes the development of a semantic kernel (that is, those key words and phrases that are searched) and room site at the first position. Analysis of site optimization – this is still one of the effective ways to help you improve the profitability of your site. It is very difficult and long process that involves several steps, but in result is to attract large groups of customers, increasing the popularity of the resource, and the first position among the other sites. Marketing audit primarily involves searching and updating bugs code page that much will improve the quality of his work. Then, a rating site for its usability, that is easy to use. This includes absolutely all of the factors: placement of content, navigation, search, ease of and availability of user information. Subsequent analysis of the degree of indexation of the resource in the future will give you the opportunity for a successful search engine promotion resource. The next step is to analyze the resource analysis visits. And at the last stage of the customer provided with a report showing all the defects, as well as recommendations for their elimination. Thus, it is clear that all these methods – the development of Internet sites, creating Internet advertising, optimizing pages, search engine audit of the resource – are aimed at achieving the main goal – increase the firm's profits. The volume of activities to determine the price of the development, analysis, website promotion. However, in any case, it is worth the money, because in future they will return in the form of profits.

Jokersde Launches Database

Internet bookseller expanded its Web 2.0 engagement Augsburg, 07.07.2009 – a database of royalty free images on the net under bilderpics.de has made the book mailers Joker now. Ambitious hobby photographers have the opportunity to present their pictures to a wider public and to pass it on to non-commercial use on the new platform. If it allows the submitter, you can propagate the images for commercial purposes. The Bilderpics Member registration is free of charge. “Wolf Nikrandt, Managing Director of Jokers: the great interest in the Joker photo competitions and in our E-card Portal a such images platform has brought us the idea, create.” Over 2,000 images were made in various actions of the Joker online per quarter. Nikrandt: We are of the opinion that more people should have some of this large number of exciting photos.

With Bilderpics a new Web 2.0 application is emerged, for the Joker as a sponsor like engaged.” Who use the new Joker image database want to, can register for free at and set up a member account. Only the search and display the photos in a small resolution, as well as reading of posts is possible even without a registration. As a registered user, you can download each image in high resolution. Thus, Bilderpics is also a treasure trove for all users who are on the lookout for free photos. Also, illustrations or drawings can be made online in digital form. Also, you will find up-to-date information about a photo contest with attractive prizes for participating photographers at.

Four different competitions are published per year. “The most beautiful image is up-to-date on the subject of colorful” wanted and rewarded with a DVD player. Joker: Joker is the market leader in this segment of the book trade as a specialist for high-quality rest requirements and special editions and belongs to the Augsburg Verlagsgruppe Weltbild GmbH. It offers Books catalog, stores and on the Internet at. Contact: Publishing Group Weltbild GmbH Eva Grosskinsky head Corporate Communications Tel. 0821 7004 55 55 mailto:

State Technology

If you don’t use your wisdom to create positive change, you’re still part of the problem rather than the solution introduction companies operate, operating in dynamic, very competitive scenarios where change manifests itself constantly and APRA must be prepared them, counting with a management that this integrated with your human resource from t to the form given the actions required to deal with the changes smoothlyor arising from disharmony in the organizational environment required to achieve the planned objectives. Faced with this reality, especially that of the Venezuelan case where its scenario is turbulent, which has generated uncertainty, risk, fear until the same operability of companies and investments, the topic cannot be neglecting to deal with it. CONSIDERACIONESL, background, scope, importance is known, that the change management is as old as the existence of the companies.

From the moment in which appeared innovations within organizations, the entrepreneurial spirit of the human being there saw huge possibilities to facilitate the trade technological, commercial, reduce costs: and at the same time be able to go automating many processes, implementing new policies, that could be: purchase, delivery and payment, etc. Certainly, there are many factors that are manifested in the environment which gives step to changes, such as own policies of the State, their programs, economy, the intervention of foreign companies and their participation in the market, technology. In fact, technology, is the radical change both the gradual motor. It is precisely where emerge, the big questions and difficulties, such as: which technology to use?, how to manage the change in systems, how to change people’s behavior. It is definitely valid to consider when indicated, the efforts of change between the companies, may be found from the very beginning of its existence, since to start the same, every day go performing transformations commensurate with existing needs within the market competitive, and if not would be completely ineffective and failed businesses..