Search engine optimization/marketing for tourism websites on the Internet is hardly any other industry as competitive as the tourism industry. Terms such as flight, travel and hotel are among the most searched terms on the net at all. With such common terms as a travel agency or tour operator even where relevant on Google, it is harder to be listed. With short term concepts and standard can be achieved almost nothing more methods of search engine optimization (SEO). But how do I get my Web page on Google, Bing and co. find actually? Therefore, a number of factors play a role: the Struktut of page (onsite optimization) the entire structure of the Web page must be readable for search engines.

All links and file paths should be matched to the desired search terms. This makes problems systems (CMS) like Joomla or Drupal often before said content management again. Easy-to-make a new layout with a new Web site structure in the network can have disastrous consequences in the search results. Keywords Which keywords (keyword) are important and which keyword has even chances to get customers on his side? While it depends on an accurate analysis. How many search queries has my desired keyword? How many competitors are trying to come up with the same term? The discovery of the ‘keyword effectiveness index”(KEI) plays an important role.

IBE integration many vendors provide an Internet booking engine (IBE) in the standard layout in a so-called iframe on your page or link on the page of the provider. Both methods are very harmful. Generally, all on one Web page also in the layout of the page, and this page should be delivered directly. Integration via XML with custom forms is essential. Otherwise, the same mask with the same results in the network will show thousands times. Nothing like Google as little as again and again the same content. So we come to the next topic: content the content of a page should be mainly from so-called “content of unique” so from content that exactly so still exist not in the network exist. Google loves independent content. Also a vote of texts and images for the desired keywords is very important. This is essential especially in the tourism industry with thousands of times the same content from Internet booking engines (IBE). Lanfristige planning. Who believes in 3 months its Web page to to bring up will be quickly disabused. A successful structure of a Web page is one thing: plenty of time! Permanent search of keywords, entering new content and lots of other things require a lot of work. The more these things be noted the results are all the more sustainable also be. Professional advice on search engine marketing and search engine optimization are much too complex topics to be successful without a specialist. Quotes like “we make your site in top positions for 14.90 euros a month” are not worth even that amount. Obtain professional advice! You run or schedule tourist content on a website or a Web shop? We are an independent specialist in the IT consulting for companies operating in the tourism industry and for online trading.

Bielefeld Tel Costs

New website – new services – October 1, 2011 new, user friendly design new services and services SPARMAX, the savings portal on the Internet, has been completely renovated. Walt Disney often says this. From October 1, 2012, the website SPARMAX presents interested and members can look forward to a redesigned Web site, the new design of which improves the user experience. But not only visually, but above all in terms of content a lot did savings portal itself. Depending on whether a customer chooses the free base or the paid premium membership, new extensive benefits and services available to him are: by the price search to online vouchers; from discounts rebates everything systematically reducing costs so more for the beautiful things of in life in the wallet left at the end is. The special offer is diversified. Who gets angry over again higher energy costs, is well advised with the costs analysis with EUR 150 savings guarantee. The tank or restaurant bills are for SPARMAX customers 5% cheaper. And they improve the wallet with attractive refunds on travel. All available through a website around the clock at. Contact: Jochen Hog project manager corporate communications garner str. 1 33602 Bielefeld Tel.: 05 21 / 70 00-241 email:

Goods & Materials Management SilvERP Wins Innovation Price

100-member expert jury selects the software SilvERP receives the IT Innovation Prize by the Initiative Mittelstand 2012 in ERP, material and inventory management Web application on the first place of Seligenstadt / Darmstadt, April 11, 2012. The Cup was awarded to the developers of the yQ-it GmbH at this year’s CeBIT. Professors and industry representatives praising freedom of the Web application operating system and calculator. SilvERP, a program for the business processes in small and medium-sized enterprises, was awarded in 2012 at the CeBIT in Hanover by the Initiative Mittelstand Innovationspreis-IT. The price is under the auspices of the Federal Government Commissioner for information technology and of IBM Germany GmbH. A 100-member jury made up of representatives of from science, economy and trade journalism Crown the winner. To pick up the coveted award in the IT industry with SilvERP, very pleased and rewarded the seven-year programming work on the ERP software”, says Dieter Dasberg, Managing Director of yQ-it GmbH. The program developed largely in Darmstadt.

From offer to invoice in the sales and purchasing, to manufacturing, MRP, reminder and statistics all business processes running SilvERP create and edit. While the independence of the operating system and computer Web application is particularly interesting. “You can use a PC running Windows or Linux, a SmartPhone, Mac, iPad, or Android-tablet”, so D7oom. The program runs in the Internet to a server in the data center, on request also in the cloud, and is accessed at any time and anywhere. Thus, users gain mobility: field staff and home-office jobs can always the Central connect. This freedom of operating system, hardware, and operating facility also enables to share the resources with many users. “That can significantly reduce the cost: nobody must operate more own servers, deal with an administrator or implement expensive backup strategies”, explains D7oom.

Who nevertheless SilvERP run on your own server wants to leave can do so without problems. An important aspect of the acquisition of an ERP system is that the software as needed can also be adapted for the customer of course always, “, D7oom knows how to report. A software architecture designed with the Technical University of Darmstadt, this was possible, even though it’s a cloud-enabled Web application: each instance of the software can be adjusted separately by Versionsma management and inheritance technique and still updatable. Also the software distinguishes itself through a modern and ergonomic design, which not only is aesthetically pleasing as also the user guide in the business processes is beneficial. In particular freedom, ergonomics, cost efficiency and adaptability by SilvERP has convinced the jury of the Initiative Mittelstand. So the Innovationspreis-IT was awarded 2012 eventually in the ERP category among the three nominees on the CeBIT this enterprise software.

Marketing Solutions

marketing solutions directly has yet again the European site of his longtime clients CASIO ( revived. Hamburg, 6.7.2011 – marketing solutions directly has yet again the European site of his longtime clients CASIO ( revived. The Hamburg-based online marketing company updated the complete online presence and took over the international project management. On June 15, 2011, the site has been successfully online. The relaunch of the European website of the Japanese electronics manufacturer CASIO was an extraordinarily extensive project: marketing solutions directly, the online-marketing company of Hamburg directly group, updated the website inclusive of all areas. In addition, the online specialists took over the project management for the relaunch. Because the International website in eight languages, was a coordination with the CASIO’s European headquarters and the various agencies including Italy and France, as well as the headquarters in Japan. marketing solutions has the right Successfully relaunch of the CASIO website within three months.

The smooth trace results not least from 13 years of constructive cooperation by CASIO with the online marketeers. Harald Schroder, General Division Manager Marketing CASIO Europe: the online market is very important for CASIO as one of the leading manufacturers of electronics, so was updating the site of great importance. We appreciate directly the fast and comprehensive relaunch of the European website marketing solutions.” “Sven Severin, Managing Director of direct marketing solutions: with the relaunch of the CASIO website especially the design was adapted in addition to structural and content improvements to ensure a unified brand presence in the Internet world.” Group that directly group directly on the consults, implements and operates complex infrastructure and supports its customers in the field of marketing and communication. The group directly includes the networks directly Gesellschaft fur Informationstechnologie mbH, the solutions direct company for solution development mbH and the marketing solutions directly Gesellschaft fur innovative marketing mbH three companies. About marketing solutions directly the marketing solutions directly Gesellschaft fur innovative marketing mbH focuses on the marketing consultancy and the conception and realization of sales support online solutions. Here, the focus on the methods of performance marketing is to lead corporate communications to measurable successes. Customers directly include the marketing solutions of Hamburg Airport, the P.E.R GmbH, REISSWOLF international, dtp entertainment AG and the CASIO Europe GmbH, inter alia with the EXILIM and G-SHOCK brand. marketing solutions is a company of the group directly (