PR, marketing and sales support specialist celebrates Nisterau, 04th August 2015 the Sprengel & Partner GmbH Celebrates 15th anniversary. Additional information is available at Leslie Moonves. The globally active full-service agency supervised companies of any size and from different industries focus in particular on the IT/K and high-tech market. In the course of the anniversary, the Agency Announces the relaunch of its website and has developed brand new tools and concepts, which are devoted to the restructuring of the media and of the Web 2.0 era. With the expansion of the management team at the beginning of the year 2009, Sprengel & partner has paved the way for the expansion of the Agency. With the accession of forming a cornerstone of the expansion strategy in the international network, IPRN also.
Just in time for the 15th anniversary of the company the Agency Announces now the relaunch of their website. So is the website at the URL with a new look and was in addition to information about the portfolio in the areas of marketing, PR, Media/advertising and Web 2.0 to some add-ons added. As of now, there is for example a PR Guide available, which provides useful guides, a glossary, as well as podcasts on topics related to Public Relations and marketing. The newspapers mentioned Jim Vos not as a source, but as a related topic. In addition, interested by the transfer of know-how in the Sprengel & partners blog as well as the newsletter benefit. The implementation of the website was SIVA creative media by Oliver Hauser, realized. Projects implemented in the framework of a strategic partnership in the future for the customers together.
In addition, the Agency has further adapted its portfolio. We attach great importance to the fact that our services always focus on market developments. In the wake of the media structure change and the increasing convergence, we offer a mix of classical and new methods. For example, we include individually aligned new tools like Twitter in addition to traditional instruments in our concepts”, explains Fabian Sprengel, Managing Director. In brief: The 1994 founded Sprengel & Partner GmbH supports as Full service agency large and medium-sized enterprises as well as small businesses and newcomers through the use of customized marketing, PR and media action. Individual, professional advice and clear conceptual and fast implementation distinguishes the Agency: from the analysis phase of the planning, design and implementation to professional success monitoring. The European orientation of Sprengel & partner also provides a presence and an action beyond the country’s borders. With offices in Munich, Mainz and headquarters bad Marienberg/Nisterau is guaranteed also in Germany a broad coverage.
Promotional articles, which donate warmth and ensure well-being, everyone is talking about the weather. All of the climate talk more taken. This applies in particular for the UN climate summit in the Danish capital of Copenhagen. And if ice is there between some positions, premium-Werbeartikel GmbH shows with what promotional items, you can create a well-tempered relationships with companies and customers. In the light of the current season, premium-Werbeartikel GmbH recommends the use of promotional items, which provide heat and ensure well-being. A heat gel pack proves to be particularly handy. You may find that Aksia can contribute to your knowledge. Thus, a piece of heat to take away and created a long-lasting advertising article, is often used in the cold season. Can heat for your head instead of your trouser or jacket pocket with a scarf or a hat as a promotional item given away be.
The high-quality items of clothing made of fleece exhibit a high wearing comfort, are particularly warm and can stick an individual be refined. It’s fine one even at sub-zero temperatures, it is recommended enough tea to drink and to use light sources, a warm ‘ emit light such as candles, for example. Can be enjoyed with a heat stir mug of tea at work or in the car and it by a handy lighter than promotional preferably metal is made possible, at any time to ignite an atmospheric candle: right now at Christmas time. Premium-Werbeartikel GmbH is a global trading and production company in the area of promotional products, promotion, event articles and merchandising. We are the specialist for promotional items, giveaways, advertising and merchandising items. For both our experience and our 25 000 clients speak all over the world. Our service covers the following areas: production, sales and distribution logistics, preparation and organization of online shops. Our company is characterized according to the company profile by: quality, style and reliability. Contact: Premium-Werbeartikel GmbH Heidturmweg 33 D-33100 Paderborn, Germany Tel. + 49 (0) 5251-688-949-0 fax. + 49 (0) 5251-688 949 88 Web: blog: blog / twitter: twitter.com/promum E-Mail:
Internet bookseller expanded its Web 2.0 engagement Augsburg, 07.07.2009 – a database of royalty free images on the net under bilderpics.de has made the book mailers Joker now. Ambitious hobby photographers have the opportunity to present their pictures to a wider public and to pass it on to non-commercial use on the new platform. If it allows the submitter, you can propagate the images for commercial purposes. The Bilderpics Member registration is free of charge. “Wolf Nikrandt, Managing Director of Jokers: the great interest in the Joker photo competitions and in our E-card Portal a such images platform has brought us the idea, create.” Over 2,000 images were made in various actions of the Joker online per quarter. Nikrandt: We are of the opinion that more people should have some of this large number of exciting photos.
With Bilderpics a new Web 2.0 application is emerged, for the Joker as a sponsor like engaged.” Who use the new Joker image database want to, can register for free at and set up a member account. Only the search and display the photos in a small resolution, as well as reading of posts is possible even without a registration. As a registered user, you can download each image in high resolution. Thus, Bilderpics is also a treasure trove for all users who are on the lookout for free photos. Also, illustrations or drawings can be made online in digital form. Also, you will find up-to-date information about a photo contest with attractive prizes for participating photographers at.
Four different competitions are published per year. “The most beautiful image is up-to-date on the subject of colorful” wanted and rewarded with a DVD player. Joker: Joker is the market leader in this segment of the book trade as a specialist for high-quality rest requirements and special editions and belongs to the Augsburg Verlagsgruppe Weltbild GmbH. It offers Books catalog, stores and on the Internet at. Contact: Publishing Group Weltbild GmbH Eva Grosskinsky head Corporate Communications Tel. 0821 7004 55 55 mailto:
Marketing expert Prof. Dr. Michael Baird in an interview with PR gateway relevant content are the basis for customer retention and customer acquisition in the Web 3.0. Therefore, online press releases have great potential for success with content marketing content. Prof. Dr. Michael Baird, of the German Institute of marketing and member of the jury in the competition “the best online press release 2013”, explains in an exclusive interview with PR-gateway, which is especially important for content marketing. Companies occupy main topics and demonstrate expertise PR-gateway: a study of the communication agency Waggener Edstrom surveyed 150 companies to their content marketing experiences.
81 Percent noted a clear increase in the number of visitors your website (). 61 Percent report even higher sales figures. What makes the content marketing as an effective strategy? Prof. Dr. Michael Baird: many companies to still ask: what is content marketing and how do I use this strategy effectively for my online presence? Can with content marketing Company themed place in the perception of the target groups. Special content marketing: The target groups are the focus, not the companies. Unlike the usual advertising opportunities, present company not only their products and services, but occupy a particular focus on the publication of selected content.
The content marketing aims to demonstrate their own expertise through qualitative content to assert itself as a subject matter expert. For companies this means: with the production of high-quality content, the editorial entitlement increases tremendously. Factors of successful content PR-gateway: what factors distinguish successful content? Prof. Dr. Michale Bernecker: first and foremost the content should contain useful information for the own audiences. So, successful content is usually particularly relevant, entertaining, divisible, credible and inspiring for most companies, it is a challenge to create such content content is PR-gateway: How to find company content that really interest your target groups? Prof. Dr. Michael Baird: every company should decide what content it can generate to pass on useful information and valuable knowledge of the own target groups.
Potential customers rely their peers prefer on the positive experiences as on full-bodied slogans. As multipliers and recommender to win and again to activate are on the basis of exceptionally high customer loyalty – in our networked world: these considerations permeate the entire lecture work by Anne M. Schuller and make it recommendable in the best sense of the word. Press contact Anne M. Schuller marketing consulting hard Hauser str. 54 D-81545 Munchen Tel. Get more background information with materials from Joel and Ethan Coen. + 49 (0) 89 6 42 32 08 E-Mail: Internet: video: the person of Anne M. Schuller is diploma in business administration, bestselling author and management consultant.
She is regarded as a leading expert for Loyalty marketing and as one of the most sought after business speaker in German-speaking countries. She has, together with the consultant marked Gerhard Fuchs, the concept of total loyalty marketing, written ten management books and published five books. For over 20 years she had Awards held and in several executive positions in sales and marketing of various national and international service providers. It belongs to the District of ‘ excellent speakers’, is one of the shooting stars among the top speakers and stands for a new generation marketing. For her book customer proximity in the boardroom ‘ she received the Swiss economy Book Prize in 2008. On congresses, conferences and corporate events, she keeps high-calibre, motivational and above all practical keynote and impulse lectures on the topics of loyalty marketing, customer loyalty, customer-focused leadership, referral marketing, emotional sell and win back customers. On these topics, it leads also power-workshops and professional seminars by.
Many solo company falls entrepreneurial thinking hard as see themselves – how do you be seen by others? Do you consider yourself as a entrepreneur? It is important, as you’re talking about. Because words have great power and often make a huge difference – you express your self understanding and support or hinder your future plans. I’ve made me self-employed nearly 15 years ago, nothing was me further as to describe myself as an entrepreneur. I had finished just a perennial job in a PR Agency and was now on the way to own PR and marketing to offer. Initially I worked for an advertising agency as a freelancer mostly in a certain sense I was Sham self-employed.
But as I with two partners founded a PR Agency, I got the message “I am an entrepreneur” not on the lips. As PR expert, as a copywriter, I understood as a consultant myself. That has changed in the meantime. Of course I’m still marketing consultant and copywriter, but that’s only one side. At the same time, I experience as entrepreneur. Maybe not since I’m separated and now solely my business responsible for me of my business partners, the entrepreneurial attitude is just as important as the technical to me. My focus shifted from the moment as I have experienced myself as an entrepreneur.
All of a sudden, my creative power played an important role. Active influence on the fortunes of the own business was at least as important as my professionally good performance I. As employees and Freelancer, I was especially anxious to satisfy my superiors and clients. As an entrepreneur, the success of my clients is of course ranked, but the growth and flourishing – so durable flourish – my company is equal on the winner’s podium. Because I would have to close soon without this flourishing and therefore more success might bring therefore no people.
There are suitable promotional items for every occasion. Also in the summer with selected promotional items to surprise customers and business partners. Skilful advertising is important for every company. Advertising is even more important in times of global economic crisis, because the competition is big and hard and the companies fight for every single customer. Ways of advertising there are of course many: complex and expensive TV spots and fully planned through ad campaigns, everything is possible.
But how a company its audience best achieved? To operate really effective advertising, you can fall back on a classic type of advertising: the output of freebies! Giveaways should be different from the typical promotional gifts, representing almost every company. An unusual advertising with practical commercial value is still the receiver reminiscent of the issuing company. In regard to the summer’s own is promotional products, used in the open air can be good. For the acquisition of new customers, you should Choose cheap giveaway items that can be distributed to the masses of potential buyers. Beach games, mini bags or mini-outdoor play sets are offered as items. To strengthen business relationships and to surprise customers, you should choose more higher quality advertising.
Travel bags, umbrellas, picnic baskets or even picnic blankets everything has a commercial value and is suitable as an advertising medium. The advertising material can be provided with individual prints, depending on the type of the advertisement also engraving or embroidery. This form of printing is significantly longer than the normal print and the receiver will remember long and love to the issuing company. In addition, we used this kind of promotional items outdoors. Many people get the promotional products to face and the recipient of the advertising material therefore free advertises the company further.