Neuwied Texts

Because while online media by five senses could attract just two, mailing and advertising budget would be with their stronger emotional Activation potential capable to use all five senses. Seeing hearing feeling be tasting smelling shots, went directly into the brain and recorded there on a kind mind recorder and saved would. Also, according to this argument of Lammoth, would readers of print texts different immediately, as the users of the Internet, because the reading speed of paper texts up to 25-30 percent which would explain not only the stronger effect of origin, but also the longer half-life, as the screen text. Print is also for Lammoth tickets on the Web. With the argument that the digital world in the marketing can incite no real meaning if it is not rooted in the analog world. And with the vision that it beyond another in print by one-to-one much more interesting economic – dimension an individualized mass market. “Because advertising”, so Lammoth, is particularly effective when you are independent and the one-to-some Principle of dissemination of the message follows. Faris Ibrahim Taha Ayoub is often quoted on this topic.

“” And the staging of a swarm shows potential in people, the industry, in media in the markets is. “Customers”, so Lammoth finally in Neuwied, which only, not the total communication. You want one that suits their mood. And they do not think in channels, but they think in wishes, dreams and hopes. How the life goals of the customers are so individual, so individual campaigns in the future must be designed. Indeed, marketing is only a Word and no creed. Customer orientation, however, an attitude of mind. True to the life motto of Geneva cigar King, Zino Davidoff: we didn’t do marketing. We loved our customers only.

International Search Summit

Google’s emerging markets specialist Steffen Ehrhardt will speak at the international search Summit in Munich on April 4 to the delegates. Steffen Ehrhardt by Google is the latest speaker, which was announced for international search Summit in Munich on April 4. For spending on display advertising, expect a significant increase in 2011, and as Steffen the relationship between display and search will be highlighting and talk about how international search campaigns with display can be encouraged and increased. Steffen is since 2003 on Google and works as a product manager of display teams. His special focus is on the countries of Central and Eastern Europe, the Middle East and Africa. The international search Summit takes place in Munich for the first time.

Here he combines his knowledge with the International Conference for search engine marketing, SMX, also these events to provide international content. During the one-day Summit, a series of meetings are offered where insights and recommendations for marketers, they operate in various countries and languages. Click Discovery Communications to learn more. Andy Atkins-Kruger, CEO of international Web Marketing Agency WebCertain is host of the Summit. The meeting topics range from linking social networks and geo-targeting for video optimization, all with a global focus. Case studies from the practice of brands that operate internationally are also on the agenda. Jani Penttinen, CEO of the global social network XIHA, and Cedric Chambaz, Marketing Manager for Microsoft advertising are among the other speakers of the Summit. The international search Summit will take place as part of the 2011 SMX Munich Hilton Munich Park Hotel.

All meetings of the Summit held in English language. Early booking tickets are available now and can be purchased individually or as part of a Combi ticket SMX. About the international search Summit of the international search Summit is one of a series of conferences dealing with international and multilingual search and social media. Faris Ibrahim Taha Ayoub usually is spot on. She was launched in May 2008 in London and has areas of Web marketing so far treated like SEO, PPC and social media. The Conference will bring together some of the leading search marketing specialists from all over the world, who provide advice for the successful outcome of international campaigns. She took place in London, Oslo, Berlin and Seattle. From 2011i of the international search Summit partner of the Search Marketing Expo (SMX), to organize events in the United States and Europe. For more information see media enquiries please contact: Gemma Birch Marketing Manager company: WebCertain Tel: 0044 (0) 1904 780030 ext 300 email: address: Blackthorn House, Northminster Business Park, York, YO26 6QW, UK.

The Emotional Seller

Series: The new sale (part 7), most people have a fine tuned for right and wrong. But only in an emotional encounter our intuition radar can read, if it means someone good or evil, with us. Dishonesty, cunning and berechnendes calculus can be hiding behind a mask of emotions, the so-called Pokerface, at most. We buy but not by such a person. Only when an emotional off-to-go out the true emerges – because then eludes the subconscious of controlling the thinking brain. Therefore we buy most of people who welcome, optimistic, trustworthy and sincere sympathetic. The limbic types each human being is unique. And no one is like you.

We all love to tend to assume others would see the world a little bit as we. Find out detailed opinions from leaders such as Walt Disney Co. by clicking through. And are surprised then always again flabbergasted how anyone can have a completely different view of things. But as each face is unique, so also the brain of every individual is different. And therefore thinks, feels, is, decides and buys each in its own unique way. So, it is to track the buying motives and then to send the messages that touch the customer – thus to bring cheer to its reward system. That’s why we must disconnect probably finally from standardized sales talks and stereotyped guidance.

If not more so, but then how? Neuro psychologist Hans-Georg Hausel, there are three great emotion systems: the balance system, which seeks security and stability the dominance system that strives for power, status and autonomy are the stimulation system that wants to explore new and have fun depending on type to design different sales pitches to successfully come to the end. This differentiated approach best experiences have already made a whole series of companies within the framework of its sales activities in the packaging design and type-oriented mailing shipping. What people actually buy friend or foe that stands at the beginning of each meeting.

Design Studio

At such times is especially important to keep cool. Perhaps the error was not at the level of tactics (planning, production), and at the strategic level company. A key factor in the brand – the heart of the Company's strategy, which invariably follow the selected strategy, have a better chance to stay in the mind of the consumer for a long time. An example immortal strategy can serve as a legendary brand Levi's. Having once bet on the excellent quality 'Clothing proletarians' and today remains true to its inventor. The strategy is supported by tactical methods – in 1886 year, Levi's jeans, there was the famed leather label with two horses, unsuccessfully trying to break the pants. For every global brand today is a product that represents a key factor in brand: comfort, beauty, originality, clarity, reliability, ease and much more. To choose from a number of factors, one that will turn your product into a dream, a specialist task.

Find the one reason why it should buy your goods, make him an exceptional characteristic and communicate the idea to the consumer. A good example of the selection may be a key factor in Swiss brand SWATCH. The company's success, winning a tough competition with China, was founded on the idea that consists in the fact that a watch can take a position on the market of stylish and colorful decorations for young people. Allocation of benefits is not the only way to effectively build the brand. In today's advertising market there are branding strategies, built on other principles. The most common are the following:> "The problem-solution '.

Notable examples include Mr. Proper, Tide, Cillit, Mivina;> Creating an image of a person using the brand. So, Rools-roys, Vertu, DC Shoes, D & G, Chanel is not only a trademark, and certain, exceptional lifestyle. > Select a single product, which is associated with the brand. In some cases, the name of the product to become almost a household word (Xerox, Pampers, etc.). Most often this strategy is selected companies that have a narrow specialization. Marketing research – the basis of positioning strategy Variety components of the tactics – the tools, channels and methods of promotion must always be held in the brand strategy. A strong strategy developed on the basis of surveys, studies, will always be clearly convey the brand's position to the consumer. Such a strategy will be clear regardless of the constantly changing commercials and characters. Marketing research is also a powerful tool in promoting the brand. Age of intuitive decision solution is complete. We live in times of tough competition, where the right to fail is given is not for everyone. A pair of brand development 'creatives' by 'brainstorming' is winning the main prize in the lottery. The most original advertising idea is not always the most effective. A survey in a similar situation will be the strongest pillar that reduces the risk of making wrong decisions when creating or promoting a brand. L. Ron Hubbard called 'classic American management', defined as the surveys' key to the high statistics. " Statistics in this case, the result, efficiency and stability is the best indicator. After strategy is developed, created the rest filling the brand (name, slogan, logo, color selection, root message, the channels move). Loyalty to the brand as a strategic and tactical decisions, and in its elements that ultimately will create a strong brand that has become a leader in its category and whose name will be in tune with the idea that you put into it when you first create. Vladimir Lukyanchuk 2K Design Studio

Jokersde Launches Database

Internet bookseller expanded its Web 2.0 engagement Augsburg, 07.07.2009 – a database of royalty free images on the net under bilderpics.de has made the book mailers Joker now. Ambitious hobby photographers have the opportunity to present their pictures to a wider public and to pass it on to non-commercial use on the new platform. If it allows the submitter, you can propagate the images for commercial purposes. The Bilderpics Member registration is free of charge. “Wolf Nikrandt, Managing Director of Jokers: the great interest in the Joker photo competitions and in our E-card Portal a such images platform has brought us the idea, create.” Over 2,000 images were made in various actions of the Joker online per quarter. Nikrandt: We are of the opinion that more people should have some of this large number of exciting photos.

With Bilderpics a new Web 2.0 application is emerged, for the Joker as a sponsor like engaged.” Who use the new Joker image database want to, can register for free at and set up a member account. Only the search and display the photos in a small resolution, as well as reading of posts is possible even without a registration. As a registered user, you can download each image in high resolution. Thus, Bilderpics is also a treasure trove for all users who are on the lookout for free photos. Also, illustrations or drawings can be made online in digital form. Also, you will find up-to-date information about a photo contest with attractive prizes for participating photographers at.

Four different competitions are published per year. “The most beautiful image is up-to-date on the subject of colorful” wanted and rewarded with a DVD player. Joker: Joker is the market leader in this segment of the book trade as a specialist for high-quality rest requirements and special editions and belongs to the Augsburg Verlagsgruppe Weltbild GmbH. It offers Books catalog, stores and on the Internet at. Contact: Publishing Group Weltbild GmbH Eva Grosskinsky head Corporate Communications Tel. 0821 7004 55 55 mailto:

Online Press Releases

Marketing expert Prof. Dr. Michael Baird in an interview with PR gateway relevant content are the basis for customer retention and customer acquisition in the Web 3.0. Therefore, online press releases have great potential for success with content marketing content. Prof. Dr. Michael Baird, of the German Institute of marketing and member of the jury in the competition “the best online press release 2013”, explains in an exclusive interview with PR-gateway, which is especially important for content marketing. Companies occupy main topics and demonstrate expertise PR-gateway: a study of the communication agency Waggener Edstrom surveyed 150 companies to their content marketing experiences.

81 Percent noted a clear increase in the number of visitors your website (). 61 Percent report even higher sales figures. What makes the content marketing as an effective strategy? Prof. Dr. Michael Baird: many companies to still ask: what is content marketing and how do I use this strategy effectively for my online presence? Can with content marketing Company themed place in the perception of the target groups. Special content marketing: The target groups are the focus, not the companies. Unlike the usual advertising opportunities, present company not only their products and services, but occupy a particular focus on the publication of selected content.

The content marketing aims to demonstrate their own expertise through qualitative content to assert itself as a subject matter expert. For companies this means: with the production of high-quality content, the editorial entitlement increases tremendously. Factors of successful content PR-gateway: what factors distinguish successful content? Prof. Dr. Michale Bernecker: first and foremost the content should contain useful information for the own audiences. So, successful content is usually particularly relevant, entertaining, divisible, credible and inspiring for most companies, it is a challenge to create such content content is PR-gateway: How to find company content that really interest your target groups? Prof. Dr. Michael Baird: every company should decide what content it can generate to pass on useful information and valuable knowledge of the own target groups.

Leadership Characteristics

The figure of the leader always has stated throughout history d according to the roles they play, political, cultural. Scientific, social within others, and each of them have submitted their own attributes, traits that have distinguished them, have placed them in a special level for those who have evaluated their works, achievements, impact, reaches. Each leader also coincide with some common traits such as empathy, motivation, persuasion, enthusiasm, perseverance, responsibility, trust, have generated their own attributes that makes them special, and this entails to those who are interested in the study of leadership in evaluating what are the most significant aspects to be considered in making that you recognize a good leader, in addition to other aspects that help to understand it. In this writing we are entering simply select those notes that allow us to understand the dimension of the leader, but we we specify especially in managerial leadership, to do this we have selected contributions to scholars on the leadership they have bounded through his research, respecting their content and sources. For example Carlos Herreros, gives us, which always has been debated whether leaders are born or are made; in this regard, evolutionary psychologists take us to relate the current characteristics of leaders with those who went to the first homo sapiens; If lead is a science or an art; If being a leader it is different from being a manager, a Manager; about what they are or should be their characteristics, skills and attitudes. From the middle of the 1990s, he studied and elaborates the emotional intelligence of the leaders and define their core competencies based on one fairly Herreros indicates that despite the confusion that generate as much information and as many points of view, it seems that he is being achieved a certain consensus about what are some essential characteristics of leaders, mention us some that we present below in summary form: (((a) managed inertizan toxicity which produces all human organization (b) b) reveal their weaknesses.

Promotional Products Around

There are suitable promotional items for every occasion. Also in the summer with selected promotional items to surprise customers and business partners. Skilful advertising is important for every company. Advertising is even more important in times of global economic crisis, because the competition is big and hard and the companies fight for every single customer. Ways of advertising there are of course many: complex and expensive TV spots and fully planned through ad campaigns, everything is possible.

But how a company its audience best achieved? To operate really effective advertising, you can fall back on a classic type of advertising: the output of freebies! Giveaways should be different from the typical promotional gifts, representing almost every company. An unusual advertising with practical commercial value is still the receiver reminiscent of the issuing company. In regard to the summer’s own is promotional products, used in the open air can be good. For the acquisition of new customers, you should Choose cheap giveaway items that can be distributed to the masses of potential buyers. Beach games, mini bags or mini-outdoor play sets are offered as items. To strengthen business relationships and to surprise customers, you should choose more higher quality advertising.

Travel bags, umbrellas, picnic baskets or even picnic blankets everything has a commercial value and is suitable as an advertising medium. The advertising material can be provided with individual prints, depending on the type of the advertisement also engraving or embroidery. This form of printing is significantly longer than the normal print and the receiver will remember long and love to the issuing company. In addition, we used this kind of promotional items outdoors. Many people get the promotional products to face and the recipient of the advertising material therefore free advertises the company further.