Forum! Market research and the German society for quality (DGQ) draw Germany customer champions 2013 Audi WINS in the category large companies before Amazon and HSE24 / best medium-sized company is the Seniorenheim St Josef, best small company the Evenord-Bank / the company with the best employee relations is select-for the first time award of the industry’s best in 11 industries: comdirect, Miele, ESPRIT, blau.de, and Douglas front Mainz 25 April 2013 : The Audi AG in Ingolstadt 2013 is Germany’s customer champion. In the nationwide competition, the automaker cut off best and prevailed with excellent customer relations in its size class. Amazon and HSE24 follow in second and third place. Best medium-sized company is the Seniorenheim St Josef in Hauzenberg, best small company the Evenord-Bank. Already for the sixth time, the Mainz Institute has forum! Marktforschung GmbH together with the German society for quality e.V. (DGQ) nationwide and cross-industry customer relationship quality of German companies analysed and compared in a benchmark study. The basis of the competition of Germany of customer champions”is a representative survey. The topic of customer relationships remain far above is on the agenda of the company.
Especially in times of high market saturation and a fierce predatory competition a high quality of customer relationships becomes the decisive factor for entrepreneurial success”, says Dr. Wolfgang Kaerkes, an Executive Board member of the DGQ. More than 100 companies have participated in the competition this year, 78 are among the winners. Among them are many large companies in the areas of services and trade, but also small and medium-sized companies in the industry and the service sector. If companies to tie their customers and fans to make, they can expect sustainable loyalty. Because fans buy more and more and are the most valuable Ambassador. Benefit from Germany Customer champions 2013, which can have a disproportionately high percentage of fans through excellent customer orientation”, so Roman Becker, Managing Director of forum! Market research.