It is necessary that companies operating at this time must be prepared from its administrative architecture, process management, Mission in order to be competitive, properly use the marketing side, relational, environmental, electronic, adapt to changes and generating new transformations, innovative, flexible and able to adapt to the international market. The economy of enterprises based on the value of the knowledge, information and innovation: discussed by scholars of the new approach, rotation of firms that will no longer be so important competitive advantage based on the existence of natural resources, the economy of scales or the production capacity, unlike companies will be competitive to the extent that are informed and in constant innovation, which is the fact that a company that does not have the knowledge and the technology appropriate to the historical moment that is this livingYou will have very little chance of surviving in this new millennium. Unfortunately, a sad reality in many companies of the Venezuelan business sector, who has been little concerned in generating changes that present demand more when the current Government fosters opportunities, but also threats. Sustainable development as the only viable choice for achieving the balance with the environment: cannot be denied, as some suggest, that the impact of the actions of the man during the past decades have been disastrous, the population has quadrupled, and thus follow with this predatory pace, will be given a unimaginable ecological catastrophe in the eyes of humans. And it is that global economic growth so far has been contrary to the needs of ecological awareness of enterprises. This is demonstrated by the greenhouse effect, climate change, everything that has accelerated the contamination of the environment and which has become a major threat to the planet Earth. In this century that we have begun to live, becoming increasingly necessary to the implementation of programmes and agreements between industries and particularly the industrialised countries (which are the main generators of environmental pollution) in order to implement the theory of sustainable development, which implies a series of conditions to be fulfilled by countries and enterprises to achieve a balance between the environment and these. .