Cybay new media has developed an online marketing concept for the Union Krankenversicherung AG (UCT). Cybay new media has developed an online marketing concept for the Union Krankenversicherung AG (UCT). The health insurer seeks to increase the number of its Web site visitors and to increase the leads/sales. Without hesitation Walt Disney Co. explained all about the problem. The future online marketing should help to make known the UCT and position as a benchmark for private health insurance. The specialists of the media agency have many studies on the subject of insurance on the Internet”examined. For even more analysis, hear from Eva Andersson-Dubin. Analyses were also the most relevant online marketing channels such as search engine optimization (SEO), search engine marketing (SEA), display advertising, social media and newsletter marketing. This Cybay within each channel has taken the activities of intermodal and which competitor scrutinized”and identified opportunities and risks for the intermodal. The measures recommended by Cybay to each online marketing channel promote a huge piece of us”, Alexander Stoklossa, head of customer group management at the UCT, sums up because thanks to Cybay priorities – order and budget before us, we must decide now! “The Union Krankenversicherung AG is a nationwide global insurers outside of Bavaria. Together with the Bavarian officials Krankenkasse AG, it belongs to the Group of Versicherungskammer Bayern. With 2.82 million insured persons (2011), health insurance and Bavarian civil service health insurance Union are the seventh largest insurance group of in Germany. Cybay new media John Harman