Such a measure is too drastic and practically impossible due to the consumerist world in which we live. Unfortunately we are at a point where you try to avoid damage is more easy to generate profits and is the mentality which is induce in us. There is a big difference between these two ideas, as one involves the restoration of a system and the other involves stop its deterioration through the so-called sustainable development. Example of this are the plans organized by institutions like the United Nations, which handles the concept of Global Compact or global compact, promoting the adoption of a number of shared principles and values that give human face to the global market, and promoting the construction of the social and environmental pillars necessary to maintain the new global economy. The Global Compact in a company or entity, requests as support for enterprises applying the precautionary principle with respect to environmental problems, greater environmental responsibility initiatives and promote the development and diffusion of environmentally friendly technology.
It is clear that they are not corrective and preventive measures: prevent evil instead of generating a good. This variation of the theory of utilitarianism is known as utilitarianism oppositional, which promotes preventing or avoiding the greatest number of damage for the greatest number of people. The current discourse is avoiding damage to the environment that we guarantee our equal opportunities to future generations. Avoid climate change and global warming, not reverse it, that is the idea that falls entirely in the oppositional utilitarianism. As he has been mentioned, must do than natural resources and the world as we know it is possible for those who come after us even when we know they will look like and what will be your priorities. This implies the theory of the ethics of care, which tells us that our actions should be oriented to helping those who need it most, taking the risk of acting out of compassion and not with justice.
It is necessary that companies operating at this time must be prepared from its administrative architecture, process management, Mission in order to be competitive, properly use the marketing side, relational, environmental, electronic, adapt to changes and generating new transformations, innovative, flexible and able to adapt to the international market. The economy of enterprises based on the value of the knowledge, information and innovation: discussed by scholars of the new approach, rotation of firms that will no longer be so important competitive advantage based on the existence of natural resources, the economy of scales or the production capacity, unlike companies will be competitive to the extent that are informed and in constant innovation, which is the fact that a company that does not have the knowledge and the technology appropriate to the historical moment that is this livingYou will have very little chance of surviving in this new millennium. Unfortunately, a sad reality in many companies of the Venezuelan business sector, who has been little concerned in generating changes that present demand more when the current Government fosters opportunities, but also threats. Sustainable development as the only viable choice for achieving the balance with the environment: cannot be denied, as some suggest, that the impact of the actions of the man during the past decades have been disastrous, the population has quadrupled, and thus follow with this predatory pace, will be given a unimaginable ecological catastrophe in the eyes of humans. And it is that global economic growth so far has been contrary to the needs of ecological awareness of enterprises. This is demonstrated by the greenhouse effect, climate change, everything that has accelerated the contamination of the environment and which has become a major threat to the planet Earth. In this century that we have begun to live, becoming increasingly necessary to the implementation of programmes and agreements between industries and particularly the industrialised countries (which are the main generators of environmental pollution) in order to implement the theory of sustainable development, which implies a series of conditions to be fulfilled by countries and enterprises to achieve a balance between the environment and these. .