Successful direct marketing with promotional articles in the current issue of promotional messages will be titled mailing amplifier”addressed a problem of direct marketing: too many letters get too little attention. For this reason, the editorial staff of promotional messages, to revalue the unpopular sales letters with favorite and useful promotional items is recommended. Robert A. Iger : the source for more info. The recipient feels that something more than just a letter inside the envelope, he opens it out of curiosity. One could say this is the pinata effect known from childhood. Time look, what’s in it.” When selecting your mailing amplifier”applies the same skill as in any other promotional products. Here is in addition to originality in addition on a handiness and durability.
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Although, of course, recognition – one of the strongest arguments brand ", – says Olga Ugryumova. – If your brand is recognized 200, and bought a 15 – hence, the coefficient of the transition from awareness to purchase for him – 7.5% – says Ivan Drogushev. – If a successful company in your market are more high koeffitsientperehoda of fame to buy, then you can work hard to increase this ratio. There are special marketing techniques. But all of them – and I stress – everything starts with the definition of quality if the product offered, is it true target groups, whether correct positioning relative to competitors, etc. "With regard to financial methods, it may be based on a comparison of similar products in which the evaluation criterion is the analysis of price difference on similar nebrendovy product and tangible assets – sums Olga Ugryumova.
In this case, the most important criteria will be the profit over the next 3-5 years existence of contracts, licenses, certificates, and other technologies moral rights. Depending on the reason (alienation, audit or otherwise) in the assessment may include a number of other criteria. All of these methods, however, can not give absolutely accurate assessment, since unable to take into account several important factors – such as loyalty leading specialists to new leadership, with its sale. Or degree of interest potential buyer to a particular proposed brand. Therefore, the objectivity of the brand often depends on an adequate assessment of the circumstances that assessment. To obtain the most reliable result requires in-depth analysis of all aspects of the company and use the combined methods of assessment.
Marketing expert Prof. Dr. Michael Baird in an interview with PR gateway relevant content are the basis for customer retention and customer acquisition in the Web 3.0. Therefore, online press releases have great potential for success with content marketing content. Prof. Dr. Michael Baird, of the German Institute of marketing and member of the jury in the competition “the best online press release 2013”, explains in an exclusive interview with PR-gateway, which is especially important for content marketing. Companies occupy main topics and demonstrate expertise PR-gateway: a study of the communication agency Waggener Edstrom surveyed 150 companies to their content marketing experiences.
81 Percent noted a clear increase in the number of visitors your website (). 61 Percent report even higher sales figures. What makes the content marketing as an effective strategy? Prof. Dr. Michael Baird: many companies to still ask: what is content marketing and how do I use this strategy effectively for my online presence? Can with content marketing Company themed place in the perception of the target groups. Special content marketing: The target groups are the focus, not the companies. Unlike the usual advertising opportunities, present company not only their products and services, but occupy a particular focus on the publication of selected content.
The content marketing aims to demonstrate their own expertise through qualitative content to assert itself as a subject matter expert. For companies this means: with the production of high-quality content, the editorial entitlement increases tremendously. Factors of successful content PR-gateway: what factors distinguish successful content? Prof. Dr. Michale Bernecker: first and foremost the content should contain useful information for the own audiences. So, successful content is usually particularly relevant, entertaining, divisible, credible and inspiring for most companies, it is a challenge to create such content content is PR-gateway: How to find company content that really interest your target groups? Prof. Dr. Michael Baird: every company should decide what content it can generate to pass on useful information and valuable knowledge of the own target groups.