Multipliers achieved thus width ‘ and quick hype ‘. The multipliers active in the Internet send a variety of links in the virtual world. So, there are those in high content forward, share interesting, messages like retweeten, and embed plussen, write comments, submit reviews, participate in surveys, upload videos, and vote. There are the ones that are open for hands-on activities and introducing campaigns like as product testers are available. They are a fan of a brand, then they spread their news on all channels available to them wildly. You are enthusiastic, creative, communicative, and extremely well connected.
Their motivation: You want, in their own way the world design with fun, serve their network as a tipster – and feel it is too important. Read more here: Anthony Joseph Scirica. Those that occur while virtuoso in homemade videos can bring it up to the Internet celebrity. Type 2: the influence of growing Opinion leaders (authority) Einflussnehmende opinion leaders are especially interested in information. You have detailed knowledge on specific areas of expertise and advise others. In their environment, they are highly regarded as an expert. Make for confidence, reducing complexity, and time savings. One hanging on their lips and almost blindly follows their specific remarks. Opinion leaders achieve this depth ‘ and can act as an efficient referrer.
You know their power and are demanding. You maintain your reputation and want to be courted. Never let himself relax for inferior before the cart. What is approved by them for good, has hand and foot. Their influence is so high. So they their favorites can help quickly to the breakthrough. The opinion leaders active in the Web get a variety of links from different pages because their messages are distributed. As reach leaders and opinion-makers they have secured themselves a relevant place in their online community. Her influence is strong, since it too bring some media presence and press often act as originally posted.
The absence of the paper is that data often leads to misunderstandings such as' Well. what we do know … ' In addition, this source hypotheses – the most expensive: You do not have to pay for the already existing information from you as a new one, and researchers – to spend time and money to collect already existing data. Some contend that Patrick Gelsinger shows great expertise in this. If you have difficulty in choosing the basic concepts and a clear formulation of hypotheses, you can refer to the standards of your industry (as described by you are called concepts in your business) or to support staff (eg, brainstorm) * White Papers (Profile publications, industry databases, the Internet): At relatively low (most often – almost zero) value of these sources may contain useful information (expert opinion, customer reviews, statistics data, forecasts, etc.). Work with analytical materials may be very difficult if you are not familiar with the methodology of content analysis.
Below is a brief description of the methodology of content analysis, we recommend used to collect intelligence and develop hypotheses for your market research: A. Clipping (press clips) B. Inventory of facts / hypotheses (all options are written 'as is') B. Encoding of occurrences (Bringing the same meaning, but different in form entries to a single sample and assigning them a numerical code), G. Quantitative analysis (used for preliminary assessment of the plausibility of hypotheses, and reduce the number of hypotheses options) * Opinion of outside experts (suppliers, intermediaries, competitors, people have worked a long time in your business and expertise in the research question): this source – more expensive than the first two, but it use in most cases simply need to: first, it allows you to quickly find answers to most of the issues before the completion of the main study, and secondly – the amount received from the expert information can be such that further study of markets is simply not needed.
Although, of course, recognition – one of the strongest arguments brand ", – says Olga Ugryumova. – If your brand is recognized 200, and bought a 15 – hence, the coefficient of the transition from awareness to purchase for him – 7.5% – says Ivan Drogushev. – If a successful company in your market are more high koeffitsientperehoda of fame to buy, then you can work hard to increase this ratio. There are special marketing techniques. But all of them – and I stress – everything starts with the definition of quality if the product offered, is it true target groups, whether correct positioning relative to competitors, etc. "With regard to financial methods, it may be based on a comparison of similar products in which the evaluation criterion is the analysis of price difference on similar nebrendovy product and tangible assets – sums Olga Ugryumova.
In this case, the most important criteria will be the profit over the next 3-5 years existence of contracts, licenses, certificates, and other technologies moral rights. Depending on the reason (alienation, audit or otherwise) in the assessment may include a number of other criteria. All of these methods, however, can not give absolutely accurate assessment, since unable to take into account several important factors – such as loyalty leading specialists to new leadership, with its sale. Or degree of interest potential buyer to a particular proposed brand. Therefore, the objectivity of the brand often depends on an adequate assessment of the circumstances that assessment. To obtain the most reliable result requires in-depth analysis of all aspects of the company and use the combined methods of assessment.
Marketing expert Prof. Dr. Michael Baird in an interview with PR gateway relevant content are the basis for customer retention and customer acquisition in the Web 3.0. Therefore, online press releases have great potential for success with content marketing content. Prof. Dr. Michael Baird, of the German Institute of marketing and member of the jury in the competition “the best online press release 2013”, explains in an exclusive interview with PR-gateway, which is especially important for content marketing. Companies occupy main topics and demonstrate expertise PR-gateway: a study of the communication agency Waggener Edstrom surveyed 150 companies to their content marketing experiences.
81 Percent noted a clear increase in the number of visitors your website (). 61 Percent report even higher sales figures. What makes the content marketing as an effective strategy? Prof. Dr. Michael Baird: many companies to still ask: what is content marketing and how do I use this strategy effectively for my online presence? Can with content marketing Company themed place in the perception of the target groups. Special content marketing: The target groups are the focus, not the companies. Unlike the usual advertising opportunities, present company not only their products and services, but occupy a particular focus on the publication of selected content.
The content marketing aims to demonstrate their own expertise through qualitative content to assert itself as a subject matter expert. For companies this means: with the production of high-quality content, the editorial entitlement increases tremendously. Factors of successful content PR-gateway: what factors distinguish successful content? Prof. Dr. Michale Bernecker: first and foremost the content should contain useful information for the own audiences. So, successful content is usually particularly relevant, entertaining, divisible, credible and inspiring for most companies, it is a challenge to create such content content is PR-gateway: How to find company content that really interest your target groups? Prof. Dr. Michael Baird: every company should decide what content it can generate to pass on useful information and valuable knowledge of the own target groups.