The company logo is the trademark of each company and plays in the performance of the company by customers, but also in recognition value to the customer again, and thus a much greater role than is generally supposed. Almost every German recognize the simple, but look quite stunning in its simplicity, the logo of Deutsche Bank immediately, even without the lettering too. Such is not, however, is self-evident and requires much work and deliberation, and a good graphic designer. Not everyone who can deal with a drawing program. As with anything that has to do with customer communications, it is necessary also to make the viewer feel good that this be associated with the company. Clearly,the logo is also on the CI that match corporate identity – so called graphic a description of how the company should act in his appearance to the outside.Without the elaborate corporate identity accurate, it is impossible, it is impossible to create a powerful logo. Both must of course also the style of communication and of the content be consistent here – a stock trader for example, a funky style of the customer will probably hardly be considered credible. The statement of the logo will receive special attention: with what special train,with what capacity, the company aims to score many points, at which point aclear differentiation is the competition? To transport this statement, an experienced graphic designer working primarily with color – because these affect us subconsciously emotionally most – combinations of colors and fonts.Each font is expressed through its design and shape also made of a certain mood, and triggers in the viewer automatically a particular association. Some of these associations are complex, often takes only a limited group of people different characteristics come true to a certain way. So even setting the target audience is quite important for the design of the logo.Font, color and writing so frequently result from the emotional context of the message to be conveyed. For instance, if you’re looking at beautiful condominiums in Austin, Texas, you’ll want to know your audience. With good logo design icon in itself plays only a minor role – only “homemade” mostly tried to ask about the prosaic writing a clear picture, which is intended to give a statement (for example, Texter – a typewriter) and equal with the whole of such fence to wave.But: that a writer has a special affinity for keyboards, is an”empty” statement, an empty word without meaning.