What does the Internet and how changed itself in Internet marketing or online marketing the marketing mix you a comprehensive mix of various components that can take advantage of a company, to increase its sales doing it does not matter whether the company is exclusively online or play are only a part of the business activities on the Internet. Even companies that work exclusively offline, can effectively be advertised over the Internet. In this respect, Internet marketing is a part of your overall marketing strategy today for most businesses and the importance is increasing rapidly in the entire marketing mix. Internet marketing objectives essentially is one of the following goals companies: information about the company, the products or services to disseminate research on demographic factors, preferences and needs of existing and potential customers the sale of products, services, or advertising Internet marketing components To achieve these goals be any one or more of the following Internet marketing components available: set up a Web page consisting of professionally designed, informative sales text, product and company photos and graphics, more recently audio and video elements, which are particularly suitable for the explanation of complex products and topics and of course to transport your own image. Depending on the objective of the own website can serve image and advertising purposes or to use them for direct sale. A website is a good value and richer in many ways equivalent to the classic catalog and a great way to carry your corporate identity. Blog or guestbook marketing all in the spirit of Web 2.0 can send a company via blog or guestbook marketing its customers to Word. In the blog, the company posts current trends and developments and the customers can comment this blog posts. The guestbook is used basically to, to give the customer a room, where they their opinions and Sensitivities can express.