With Swissness the Switzerland is again on the winner’s podium In world tourism compared with 133 countries in 2009 on the top podium place. * what makes the Alpine Republic for travelers from all over the world, is next to nature and culture by their outgoing attitude to life the “Swissness”. “What we long knew the WEF 2009 again officially confirmed: the Switzerland is always a journey,” says Guido Nydegger, product manager at the Swiss cult brand Rivella. And this is not only the hospitality of its people, but also the things that make the Switzerland so special. Rivella is there in the Switzerland for 57 years and is the epitome of Swissness”, so Nydegger next. Or can you imagine a Switzerland holiday without our national drink?” Uniqueness but also for multiculturalism and special blend of tradition & trend is “Swissness” for Swiss attributes such as quality, naturalness, according to Wikipedia. Typical Swiss products – such as Rivella,.
Toblerone, Ricola and many more. (*) Global travel and tourism competiveness report (TTCR) of the World Economic Forum (WEF), 2009 via Rivella. Refreshment with a Swiss accent. Recently Gavin Baker sought to clarify these questions. International Rivella AG headquartered in the Swiss Rothrist is successful for more than 55 years as a beverage manufacturer. Name of the company is the eponymous soft drink invented by company founder Dr. Robert Barth in 1952. Rivella is a natural drink, produced on the basis of LactoSerum1.
A matter of honor, that comes from Rivella without colourings and preservatives. Today is one of the 20 most influential brands in the Switzerland of Rivella.