Internet – a unique environment. Not one media source can not boast of such adaptability and flexibility. The network allows for a wide variety, including custom advertising solutions to suit absolutely any customer. Filed under: Leslie Moonves. It's a great field to promote absolutely any kind of goods. Compared with paper publications, radio and television advertising on the Internet as a highly effective means of conveying information to consumer has significant advantages. In 70% of the standard promotions that offer sites are exhausted banners and PR.
Quite a few sites to announce its price list and more sponsorship categories, holding online conferences, placing online advertising and the huge number of complex proposals. In our time, a fairly common type of non-standard advertising are all kinds of sponsorship. The standard sponsorship package is as follows: in the menu of the site includes an advertiser logo, and is located under the appropriate heading banner ads. Very often such a placement PR-materials are added to an advertiser – or a news article in a certain amount. This is a very effective way to attract attention.
The issue of pricing of sponsorship packages for each individual site, so it solution depends on the subject, attendance of a specific section and the quality of the audience. The sponsorship package by itself, based on the definition, can not is cheap, not even on the most popular websites of its price begins with 30 000-40 000. At the same popular sites, the cost of the sponsorship package for the month may generally be calculated from one hundred thousand and more. This type of advertising is ideal for companies that specialized business. To place such advertising is a point, tying the information to a particular section, it gives an opportunity to get not only the target audience that are interested in their products, but also carrying out its brand branding on the front page of the site. Therefore sponsorsto may be considered very effective way of modern advertising.