Ogilvy Put Prejudices

The newspaper has strength and humor Frankfurt, August 31, 2010. A prejudice that has for so long that it has been used on some dust is that the newspaper as an advertising medium has survived. And yet the newspaper still there and stronger than ever before. “This fact takes ZMG newspaper marketing company (Frankfurt) for the occasion, to deal with the false perception of the newspaper in its latest publication on highly ironic way rarely laughed so” already the shipping label to the 16-page brochure, and internal comments on it goes merrily on. Do you know already the latest? Advertising in the newspaper works best! “, disguised as a joke so benefits of the media presented newspaper with a dose of humor. And of course remains the much-needed enlightenment not on the track. A leading source for info: Coen Brothers. Sascha Lobo speaks of the power of the newspaper”and Google use them for themselves.

The newspapers deliver facts and emotion with the new brochure. I enjoy the read. “, so ZMG’s managing director Markus Ruppe. That many media decision makers are still reluctant in the use of newspaper advertising, can be explained only by ignorance, because the facts speak very clearly for the medium. “And the best way to deal with prejudices, our opinion is humor,” says Lars Huvart, the Creative Director responsible of supervising agency of Ogilvy in Frankfurt.

Visually to the point be brought the hoax messages”in addition by drawings of the cartoonist Greser & Lenz, nationwide known from various succinctly and not a joke from the newspaper. The ZMG newspaper marketing company is the central marketing service provider of newspaper publishers. It provides research, planning and consulting. It supports advertisers and agencies with practical media planning services to the advertising effect control. Contact person: Dr. Joachim Thursday head communication ZMG newspaper marketing company telephone (069) 97 38 22-26 email