Address qualification, nothing is never more mailings to “Recipient unknown” as resistant as the change – that also applies to addresses. Personal data have often cannot long exist. Data from corporate clients may change as well as data from private clients, E.g. due to changes within the company, or by moving or change of name after marriage. Professional address management with an intelligent address qualification is therefore the most important prerequisite, that a direct mail can reach potential, current and inactive customers.
In plain text: A mailing that missed its target because the recipient has moved, use the advertising company as a mailing, which aroused the displeasure of the receiver, because his name is misspelled. And literally at the wrong address for example the advertising message addressed to young families, which lands the addressees in the letter box of a we alone device specially… Advertising companies are therefore well advised to act at the heart of the dynamic market, an experienced lettershop to authorize, who will undergo the dispatch of a number of checks the address qualification. This allows selections, which significantly limits the audience. Thus, wastage can be avoid and last but not least to save costs.
The optimum detection and management of addresses by a lettershop is unthinkable without a profound assessment of the databases (Adressdiagnostik). At experienced lettershops, effectiveness in the address qualification is based on a multifaceted range of services on the amount of time: In the wake of the address qualification updated complements the lettershop responsibly already existing data, accepts address of external databases if necessary and enriches incomplete addresses with missing information. Duplicates are cleaned up, away addresses from recipients who want to exclude the receipt of advertisements by means of entries in the Robinson list or who have died. Important criteria are still the title generation and testing of deliverability for example by comparison with post data about parades, but address selection desired by the advertiser or address reduction. Lettershops, for which customer satisfaction is more than a Word with nineteen letters, offer also the machine-readable refurbishment and the return transfer of prepared addresses to their customers based on PC for (almost) any data format and each disk such as creating statistics. Important to know: successful lettershops to handle highly sensitive customer data data security is a top priority. Lettershops with trained staff offer comprehensive service packages around the address data of their customers. Matter whether the customer decides for the whole package or individual performance – the efficiency of the advertising action “Direct mail” is effectively increased, conditions be optimized eventually. It worthwhile in any case, to put the address qualification in the hands of a reliable, success-oriented lettershop team! J. Armi