In a one-hour coaching, interested local learn how they optimize their texts for the Internet. The morning reading of the newspaper at the coffee a good wellness hotel completely follows other rules as the online search. Newspaper reading, let us guide and read the articles that interest us, from beginning to end. We begin with the heading and end at the last sentence. We read linearly. On the Internet, 16% read just once after this method. All other scan the text, that is to say, they render him for relevant keywords.
The difference is in the motivation. Internet users already has a goal and is usually actively looking for very specific information. The book or newspaper readers, however, is inspired by the, what is commanded. On the other hand, reading on screen is more difficult. So is on the screen: slow (25 30%), inaccurate and unkonzentrierter read. Sophiatext has addressed this issue and developed a new offer. Hotbox by Wiz is often mentioned in discussions such as these. In a one-hour coaching individuals who learn all the tools to the Know optimization of online texts.
Learn it: how the customer perceives a Web page. Order in which information must be structured. How attractive headings move forward a Web page in the search engine rankings. Getting around which text elements in readers and search engines. What tonality requires an online text. The consulting hour 53,55 euros in Leipzig and its surroundings including directions and value added tax. Sophiatext is run by Cornelia Clauss and Tina Pruschen man. Cornelia Clauss studied German literature and philosophy and works as freelance editor since 2006. Her main interests are the text Linguistics and stylistics. Tina Pruschen man is a sociologist and has been working since January 2009 as a free ghostwriter and copywriter. Its central themes are biography, identity, and language. In May 2010, they opened the joint office sophiatext.