Any messages generated in the network has a huge spread, since it can be accessed, read, recorded and transformed by millions of users. Only with this nuance can be considered proven that Internet has caused major changes in the structures of the companies. Any company wants to be well-positioned in the market, so that it is not only to be present on the network no more, but it is also take advantage of different Interactive Marketing tools to get the maximum out of Internet presence. Currently e-Marketing companies is characterized by a low use of all opportunities offered by the network. The complexity of the environment and the absence of clear offers focused above all on companies that have fewer resources (especially SMEs), difficult access to the network of networks. In any case, the opportunities on the Internet is still maintained, regardless of the size or the competitive strength of the company.
It is noteworthy that Internet generates large opportunities of business focused companies to markets before hardly cared. This is due to the cost savings and time involving environment, the emergence of new business opportunities, as well as the possibility that offers to expand the network of commercial contacts with ease. Internet has produced traditional company and virtual enterprise to converge on the network. The traditional company has an increasingly significant presence in the network, creating your own website and providing it with more resources and elements. Although at different speeds: Spanish SMEs is still a long way to go in this regard. The greatness of the Internet marketing is the Marketing as a discipline and as a way of understanding the company, shown with all his power. Actions can reach a great level of sophistication and particularization.